BRANDING · DESIGN SYSTEMS
BREEZ
A brand concept inspired by the iconic work of Saul Bass. Drawing from his mastery of typography, bold patterns, and dynamic compositions, I developed a cohesive branding strategy for an international bakery and coffee chain.
my role.
Graphic Designer
UX Designer
tools.
Figma
Adobe Illustrator
team.
2 Designers
duration.
2 Weeks, 2024
The Overview
For this project, I explored the distinctive style of Saul Bass and applied his design principles to create a unique brand identity.
BREEZ, an international bakery and coffee chain, draws inspiration from his bold typography, dynamic compositions, and iconic visual storytelling, resulting in a cohesive and memorable branding concept.
Saul Bass’ Iconic Work
The Ideation
Brand Statement & Keywords
Moodboard
Logo Sketches
Final Logo Decision
Color
Primary Colors
Secondary Colors
Typography
Design Elements
The Brand
Final Design
