BRANDING · DESIGN SYSTEMS

BREEZ

A brand concept inspired by the iconic work of Saul Bass. Drawing from his mastery of typography, bold patterns, and dynamic compositions, I developed a cohesive branding strategy for an international bakery and coffee chain.

my role.

Graphic Designer
UX Designer

tools.

Figma
Adobe Illustrator

team.

2 Designers

duration.

2 Weeks, 2024

The Overview

For this project, I explored the distinctive style of Saul Bass and applied his design principles to create a unique brand identity.

BREEZ, an international bakery and coffee chain, draws inspiration from his bold typography, dynamic compositions, and iconic visual storytelling, resulting in a cohesive and memorable branding concept.

Saul Bass’ Iconic Work

The Ideation

Brand Statement & Keywords

Moodboard

Logo Sketches

Color

Primary Colors

Secondary Colors

Typography

Design Elements

The Brand

Final Design

The Digital Presence

The Identity